OUTPUMP AND UNAFORESTA JOIN FORCES: UFO GROUP IS BORN, A NEW HUB FOR MEDIA AND AGENCIES

Milan, 01/12/2025 – Outpump, Italy’s leading media platform for Gen Z in fashion, music and design — together with its creative and production agency Outpump Studio — and Unaforesta Group, an ecosystem of agencies and media specialized in sport and fashion, announce today their strategic union, giving rise to UFO Group. The new entity positions itself as an integrated group with the ambition of becoming a benchmark player in both the Italian and European markets.

Set to be fully implemented in January 2026, the operation is not a simple merger but the creation of a group designed to oversee and enhance the individual identities within it. Both founding entities will remain active, capitalizing on their respective expertise.

The launch of UFO Group is the result of a shared ambition: to create something unique and relevant within the European landscape. The union is grounded in shared values, clear business synergies and the desire to project Italian quality and vision on an international scale.

“Both Outpump and Unaforesta have grown organically, establishing themselves within their respective markets. But our ambition pushed us further,” says Jessica Longhi, appointed Chairwoman of the Board of Directors of UFO Group. “With UFO Group, we are creating a complete platform capable of offering agency services and access to global and vertical communities. We aim to be recognized for the quality of our projects and for our ability to set new cultural directions.”

The Media division will operate as an innovative editorial hub, with the objective of further strengthening existing media and their communities, launching new magazines and acquiring emerging projects to cover a broader range of vertical interests. Not only reporting on what happens in the world, but shaping its own point of view.

“Today, the group’s media include Outpump, Off The Pitch Archive, BOOTSCULTURE and DRLV. Our goal is to create a true alternative to major media groups, not only in Italy but across Europe. Each brand under our umbrella will maintain its own identity and communicate to a distinct audience,” comments Roberto Penna, head of the media division and member of the Board of Directors. The Agency division will operate primarily across two areas: consulting and design. The former includes strategic and e-commerce consulting services, while the latter covers creative direction, content production, PR and event management. This cross-disciplinary approach will maintain full integration with the Media division.

For clients, this translates into a unique competitive advantage: access to a strategic partner capable of covering the entire value chain of communication — from strategic consulting to content creation, all the way to reaching broad market segments through a network of owned media with strong engagement.

The Board of Directors of UFO Group will be composed of Chairwoman Jessica Longhi and board members Roberto Penna, Michea Caldeira de Aguiar and Niccolò Vallenari. “The agreement marks a strategic milestone in our journey,” says Niccolò Vallenari, Board Member. “Its core value lies in creating an ecosystem where synergies between our brands amplify our cultural impact. The challenge is clear: consolidate and grow to become a leading player in the European market. As UFO Group, we aim to act as a decoder of contemporary cultural codes within our industries — an essential role in translating the understanding of the present into measurable and tangible results for our clients.” “This vertical integration brings our clients even closer to their reference communities, offering them high-level content and experiences. We aim to become a point of reference for Gen Z and Gen Alpha, actively involving them in our growth journey. The goal is to build powerful messages together — messages capable of shaping contemporary lifestyle culture,” says Michea Caldeira de Aguiar, Board Member.

About Outpump

Outpump is Italy’s leading independent magazine speaking to new generations about “what they care about”: fashion, music, sport, food, architecture and design, with a contemporary tone of voice and a distinctive perspective. Alongside its digital platform, Outpump also publishes a biannual print magazine — a coffee table book that reflects the same values. Outpump also includes Outpump Studio, its creative and production agency.

About Unaforesta Group

Unaforesta Group is an ecosystem of people and projects with a strong background in fashion, sport and design, united by the shared goal of creating value for the brands it collaborates with. Founded in 2016, it comprises an agency division — including Studio Fantastico and Six Socks Studio — and a media division managing global vertical communities such as Off The Pitch Archive, Boots Culture and DRLV.